Will AI lead to more accurate opinion polls?

It’s cheaper and faster to collect people’s opinions using AI, but will it make polls more accurate?

Will AI lead to more accurate opinion polls?

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It does not focus on quantitative polling, which is already largely automated through mass surveys. Instead, it emphasises depth. “We don’t ask people to tick boxes – they have a conversation with an AI,” Fontaine explains. “That means we can explore not just what people think, but how they think

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