Is football AI-proof? Why tech investors wanted a slice of the World Cup

What was the thinking of the investors backing the now-canned plan, and are such proposals in the future inevitable?

Is football AI-proof? Why tech investors wanted a slice of the World Cup

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Is football AI-proof? Why tech investors wanted a slice of the World Cup

Joshua Kushner, founder of Thrive Capital, during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Friday, July 10, 2026.Image source, Getty Images
ByMichael RaceBusiness reporter

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