Why big tech is betting on cute mascots

The likes of Apple, Microsoft and Google are all putting cartoon characters centre stage.

Why big tech is betting on cute mascots

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John Solomon, chief marketing officer at Mozilla, says: “If you think about our competition – look at a Chrome logo, look at a Safari logo, look at an Edge logo – they’re very stark, somewhat similar, somewhat cold. As a challenger brand, we want to distinguish ourselves from them.”

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