BBC Business

Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

•October 28, 2026•1 min read

Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Major stock exchanges worldwide responded positively to trade agreement developments

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.